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INTUITIVE VISION

How We See Our Clients

Partnering Together To Create

Bushmills Ethanol Inc., an ethanol plant being built by a cooperative of 415 farmers, approached ASB Design Inc. to create the branding for this new venture. In our consultation we were informed ethanol was a clean, renewable fuel from corn that was going to be produced at this facility.

Intuitively we saw the strength of many growers, partnering together to create a resource that is beneficial both to the planet and each other.

The dome shaped cornfield was created to represent not only the renewable raw material but also individuals working together to build something larger than their cooperative. A strong BUSHMILLS font was chosen to depict steadfastness and longevity. Clean fuel and clean water is represented in the blue droplet with the color vibrating truth. Safety to the environment is represented by the white outline that encompasses/protects all of the elements.