Upward Plant and Business Growth

ASB Design was hired by the founder of Thurston Genetics to create a logo and corporate branding for his growing company. We were told Thurston Genetics licenses new and unique corn inbreds/hybrids to retail seed companies throughout the world. After our consultation we sensed the company needed a strong stand-alone icon that could be used with and without the business name.

Their initials were chosen to accomplish this using a strong black T for both the strength of the company and the rich soil where seed is planted. The bottom point directs the viewer to the start of the corn plant and organization, the genetics in the seed.

The corn leaf G symbolizes the upward growth of both the corn plant itself and the company. Instead of a solid green, a gradient was created to symbolize new products and future discoveries.